Should Sri Lanka Tourism be ready for ISIS?
Whilst many keep saying that the hot spot for the turnaround of Sri Lanka’s economy is IT and the tourism industries, globally we see the shocks that keep hitting this industry. Now the question asked by many is how resilient an industry can be globally. Recent research reveals that ‘tourism security’ is now a major part of a location’s marketing strategy but for this we need to have strategic plan, on which sadly Sri Lanka is far behind.