Is Sri Lanka hurting its global brand identity?
Believe it or not, the estimated brand value of $ 100 billion plus is said to beat the GDP value of Sri Lanka in 2016, given the strong democratic Government that came into power on 8 January last year.
What this performance means is that the country is poised to attract better quality tourists, higher FDI and stronger access to global markets. However, the reality is very different given that we see global media dominated by negative media stories from arrests to Opposition rallie