The challenge of creating a fine tourism product
Marketing a country is like marketing a product. They must both ideally entice the customers by offering a functional benefit which also provides a motivating emotional experience. Others offering a similar product will endeavour to do the same. That’s what creates the challenge to develop and then deliver a better promise than the competitors.
A great branding proposition, has to be supported by a host of other things to make it a great experience for those who come to Sri L