Marketing Firm Zeta Global Turns Heads With $140M Funding Round
Cloud marketing automation firm Zeta Global on Thursday announced that it has raised $140 million in its largest ever round of financing. Former Apple CEO John Sculley and David Steinberg cofounded the company in 2007. GPI Capital led the Series F financing, which includes $115 million in equity and $25 million in debt. Zeta will use the funds to advance its growth plan through strategic acquisitions. It also plans to use some of the new funds to invest in new technologies, as well as for operations, and for sales and marketing efforts.