Whither Sri Lanka tourism?
By C.R. de Silva
Since the annual conference of the Pacific Area Tourism Association (PATA) will take place in Negombo during 18-21 May, bringing into the country hundreds of tourism experts, this may be an appropriate time to review the high priority assigned by the Government to tourism development in Sri Lanka, and assess the challenges confronting the plan to attract 2.5 million visitors to the country and increase tourism earnings, being one of the three highest foreign exchan