Opinion: Engage, Not Sell – Embracing the Millennial Consumer
By Madu Ratnayake ‘Millennials’,the generation born from the early 1980s to the early 2000s, are driving a major paradigm shift in the business-consumer relationship. Currently numbering 2.4 billion people according to the Deloitte millennial survey, millennials will make up 75 percent of the global population by 2025. Hence, their attention and considerable spending power are […]