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Study: Music Improves Customer Experience, Even in Serious Settings

Oct 14, 2017 2:00:00 PM - ecommercetimes.com
Music can enhance the customer experience even in nontraditional retail environments, suggests a study released Thursday by Mood Media and the Society of Composers, Authors and Music Publishers. The study was conducted in France. Customers had a more favorable experience in five business locations -- including gas station, optical, banking, sports apparel and pharmacy locations, the study found. "It's undeniable that music has an amazing ability to connect on an intimate and personal level," said Mood Media SVP Danny Turner.