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Retailers Slowly Embracing In-Store Tech Tools

Oct 16, 2017 3:21:58 PM - ecommercetimes.com
Most retailers don't have the in-store technology to view customer information across various touchpoints, suggests a new study from Kibo. Fifty-eight percent of retailers who participated in the study, released last Thursday, acknowledged they did not have that capability. The study was based on questions posed to 115 retail executives during the Future Stores 2017 conference. "Retailers must have a complete picture of all consumer activities, regardless of buying channel," said Kibo CMO Tushar Patel.