Most strategies tend to focus on ‘demand gains’, for instance US$ 5 billion for the BPO industry, two million tourists etc.
Often forgotten, yet critical in any strategic exercise is to address:
- What will competition do while we ‘grab’ their customers?
- Which competitors will lose business – as a result of our gain?
- Why should customers come to us? (the logic and the magic)
- Have we got our supply chain sorted out?