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The other side of strategy

Jul 22, 2012 3:27:32 PM - www.ft.lk

Most strategies tend to focus on ‘demand gains’, for instance US$ 5 billion for the BPO industry, two million tourists etc.
Often forgotten, yet critical in any strategic exercise is to address:

  • What will competition do while we ‘grab’ their customers?
  • Which competitors will lose business – as a result of our gain?
  • Why should customers come to us? (the logic and the magic)
  • Have we got our supply chain sorted out?