SLPL becomes “Mahindra SLPL”
India's Mahindra becomes title sponsor of SLPL
Sri Lanka Cricket has chosen India’s Mahindra and Mahindra group as the title sponsor of the upcoming Sri Lanka Premier League.
Accordingly, the upcoming tournament which will feature over 50 international players will now be referred to as “Mahindra Sri Lanka Premier League”
Sri Lanka Cricket says the Man of the Match in all 24 matches will receive the title of “Mahindra Man of the Match”.
‘Man of the Tournament’ will win himself an XUV5OO.
Announcing the groups association with the upcoming SLPL, Upali Dharmadasa, President of Sri Lanka Cricket said: “Sri Lanka Cricket is proud and honoured to have on board, one of India’s leading business houses as the Title Sponsor of the Sri Lanka Premier League which shall now be referred to as the Mahindra Sri Lanka Premier League”.
“Sri Lanka is a strategic market for the Mahindra Group which is already an established name in the country and what better medium than cricket to connect and engage with audiences as it is the most followed sport in the sub continent with a fan base of approximately 1.5 billion fans across India, Sri Lanka, Pakistan and Bangladesh alone.” added S.P. Shukla, President- Group Strategy and Chief Brand Officer, Mahindra Group in a statement issued by the company.
Indian based Mahindra group which has business covering the sectors of automotive industry, agribusiness and aerospace also has its businesses spread in Sri Lanka as well.
