Sri Lanka Cricket Sponsorship deal goes to Dialog Axiata
Sri Lanka’s Dialog Axiata has signed an agreement with Sri Lanka Cricket to sponsor the men’s and women’s national team at an investment of Rs. 753.90 million plus taxes.
A Stock market disclosure by the telecom firm said, under this agreement SLC has offered it the title of ‘Official National Team Sponsor of Sri Lanka Cricket’
The agreement will come into effect from the 1st of June 2013 and will be valid for a period of three years.
It covers the local and international tours of both the men’s and the women’s national teams.
Dialog has won the deal despite tough completion from Sri Lanka Tea Board, which also wanted to become the Sponsor of Sri Lanka Cricket.