Advanced Selling Strategies
One of CRM's overlooked benefits, accrued over many years, is its influence on business processes. Twenty or so years ago, front-office business processes were simplistic, due in part to the lack of technology support. For example, business leaders might have wanted to peer into a sales process or develop detailed compensation plans to better incentivize sales reps, but because those jobs required a lot of data and data reduction, they rarely were pursued. This isn't about complex regression analysis.