United States Virginia change
Sri Lanka Breaking News
Sri Lanka parliament
vivalankaSri Lanka newsSri Lanka businessSri Lanka sportsSri Lanka technologySri Lanka travelSri Lanka videosSri Lanka eventssinhala newstamil newsSri Lanka business directory
vivalanka advertising
Stay Connected
Popular Searches
T20 World Cup
Sponsored Links
Sri Lanka Explorer

Sri Lanka launches global marketing for Ceylon Tea

Mar 21, 2018 10:08:59 PM - onlanka.com

Sri Lanka Ceylon tea

The Sri Lankan Tea Board launched on Wednesday a global marketing campaign for Ceylon Tea, a minister here said on Wednesday.

Addressing a function to mark the launch of the promotion campaign, Plantation Industries Minister Navin Dissanayake said the campaign aimed to re-establish the premium position of Ceylon Tea in 12 priority markets and reinforce its association with the Lion Logo, the symbol of premium quality.

Ceylon Tea has been cherished by tea connoisseurs all over the world for over 150 years, he said.

“Ceylon Tea continues to attract a premium in the global market and is in the top five exports for Sri Lanka,” Dissanayake said.

To sustain and grow Ceylon Tea’s market share, Sri Lanka needs to be more aggressive in the approach to attracting new consumer segments and standing out in the beverage market.

Tea is grown mainly in the central hills of Sri Lanka.


The post Sri Lanka launches global marketing for Ceylon Tea appeared first on ONLANKA News :. Sri Lanka Breaking News Updates - Latest Sri Lanka News.