Facebook Peddles Future Behavior Data to Advertisers
Apr 17, 2018 1:14:50 PM - ecommercetimes.com
Facebook reportedly has developed a new advertising service designed to predict the future behavior of consumers. The service uses FBLearner Flow, an artificial intelligence prediction engine the company introduced in 2016. The technology enables companies to target people based on decisions they haven't yet made. For example, if Facebook can tell a company which customers have started to think about jumping ship, that company then can put together a package of perks to reinforce customer loyalty and keep those customers in the fold.