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Hybrid Messaging Key to Upselling Success: Report

Apr 21, 2018 8:00:00 AM - crmbuyer.com
Companies that aim to upsell their existing customers should develop a hybrid message that reinforces their existing relationships while providing an incentive to break the status quo, suggests a new study. Corporate Visions previously has commissioned studies on how to shake prospective customers' status quo bias to persuade them to consider your products or services. The firm also has explored how to encourage existing customers to renew their relationships, which requires reinforcement of their bias toward the status quo.