CNE launches Warner Bros. licensing to Sri Lanka via local agent Rainco
Rainco, the official representatives of Cartoon Network CNE in Sri Lanka, together with Cartoon Network Enterprises South Asia, conducted an awareness program and media briefing regarding regional licensing trends, the property portfolio on offer, the importance of licensing in Sri Lanka and the advantages of tying up with global brands for local manufactures.
“We have been representing Ben 10, Ben 10 Alien force, and Powerpuff girls, and from this year we will add the following Warner Bros. portfolio which includes Batman, Superman, Looney Tunes, Tom & Jerry, Scooby Doo, Mr. Bean and Music Art & Dance (MAD). It is our intention to grow the CNE business in Sri Lanka by leveraging these global icons through product and promotional license,” said MD Rainco Fazal Fausz.
Brand Licensing Associates (BLA) which has been established as a separate division of Rainco, promotes all these global brands. It is a fully-fledged division which coordinates all transactions between the licensor and the licensee,” explained Fausz.
At the event, industry experts shared their experiences on how they benefited from tying up with global brands, while there was an opportunity for those present to clarify any doubts they may have had about licensing.
Fausz stressed the fact that BLA only offers the authentic product and promotional license and that Rainco is the only representative in Sri Lanka authorised to sell this license. “There are over 5,000 SKUs that potential licensees can choose from. Corporate clients from the FMCG industry too could look at promotional licensing opportunities.”
Turner International India Ltd. Cartoon Network Enterprises Director South Asia Anand Singh said: Sri Lanka is an important market for Turner and we have been seeking partnerships to strengthen our foothold in it. With Rainco as our representative for our key franchises, we are confident of making headway in the market and fortifying our success.”
