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Frozen Processed Foods Market Battles its Acquired Image Issue

The global market for frozen processed foods has seen several tumultuous episodes. Hailed for being one of the most successful methods of food preservation, the darker side of frozen processed foods is a heavily debatable one. The market itself comprises a wide array of products, including red meat, poultry, fish and other seafood, meat substitutes, bakery products, desserts, and vegetables, all frozen and processed to ensure long shelf lives. Those against the global frozen processed foods market argue that the contents of the products are harmful to the human body. And these arguments do not come without proof.


The global frozen processed foods market was valued at US$57.5 bn in 2014. Between 2015 and 2021, the market is expected to show a CAGR of 2.7% in terms of value, landing it at US$69.1 bn by the end of 2021. From a volume perspective, the global frozen processed foods market weighed in at 245980.4 kilo tons in 2014. Moving ahead with a volume-based CAGR of 6.3% in the aforementioned forecast period, the global frozen processed foods market is expected to be measured at 384881.1 kilo tons by 2021.


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The Woes of the Global Frozen Processed Foods Market


Consumerism can be a fickle affair, and no industry knows this better than the food and beverages industry. As one of the sectors of this industry, the global frozen processed foods market is no exception. This market is plagued by numerous problems, at the top of which lies the presence of trans fat in its products. Trans fats were considered as cheap and healthy alternatives to butter and have a superior shelf life. Scientists are now supporting the fact that trans fats actually pose twice the risk of heart diseases to individuals.


Another issue faced by the global frozen processed foods market is the presence (or absence) of certain mentioned products. Case in point, the 2013 horse meat scandal that rocked Europe. A large number of products marked as beef were found to contain horse DNA in them. There were even cases where the frozen and processed contents were 100% horse meat. Now, although the consumption of horse meat itself was not detrimental to human health, the scandal showed glaring discrepancies in the screening processes in the Europe frozen processed foods market. Harm could, however, have been caused by the consumption of horse meat that came from sports horses. Sports horses are administered with veterinary drugs that are banned from use in food animals due to the negative impact they have on human health.


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The Global Frozen Processed Foods Market’s Bright Side


All is not bleak for the global frozen processed foods market, however. Reports show that there are some segments that are faring much better than the others. This can be attributed to the major overhauls and expensive marketing strategies adopted by major players in the market to clean up their image. There is now a growing level of consumer acceptance towards the global frozen processed foods market as its products are being viewed as alternatives to non-preserved food that are just as healthy. The most popular products in the market are the ones that are low on fat and low on calories.


The various submarkets of the global frozen processed foods market also paint an improving portrait of the market. From the perspective of revenue, the market was led by poultry in 2014, followed by seafood. Reports on the market state that a major increase in the consumption of frozen and processed seafood is expected to tip the scales in its favor, causing it to lead the market before 2021. By volume, the global frozen processed foods market was dominated by red meat in 2014, followed by poultry. Both segments are expected to maintain their growth rates.


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Reaping the benefits of the changeovers in the global frozen processed foods market are its major players: Tyson Foods, Inc., General Mills, Nestle S.A., Unilever Plc., and ConAgra Foods, Inc.

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