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Escalating Consumer Demand for Better Picture and Color Quality in Television to Propel Global OLED Display Market

With multiple technological innovations surfacing in quick succession in the electronics industry, consumer expectations have skyrocketed. Many industries are keen to capitalize on emerging technologies to propel their operations. New concepts such as OLED or organic light-emitting diode are rapidly being introduced in the dynamic electronics market. Eastman Kodak was reported to be the first company to incorporate OLED technology in electronics. Later, this revolutionary technology went on to become an integral element of the new design approach that would significantly reduce the thickness and weight of television sets, making them more convenient for the average consumer.


The escalating demand for OLED television can be attributed to the discernible improvement it offers to color and picture quality as compared to LCDs or liquid crystal displays. OLED displays are thinner and more flexible, which is leading to them being increasingly incorporated in television sets as well as mobile phones. The OLED display market is on the thresholds of exploding on to the global scenario and will exhibit tremendous growth at a 31.7% CAGR between 2012 and 2018. According to the finding of a new report from U.S.-based market research firm Transparency Market Research, the market is expected to soar to US$25.9 billion by the end of 2018.


High Demand for Smartphones and Television Sets to Drive OLED Display Market


Much of the exponential growth registered by the global OLED display market can be attributed to the rapid incorporation of the technology in the smartphone segment. Smartphones constitute a whopping 71% of the overall OLED market by application. On the basis of technology, the global market for OLED display can be segmented as active matrix OLEDs (AMOLED) and passive matrix OLED or PMOLED. Of these, demand for AMOLED accounts for 70% of the total market share.


Expansion of the global OLED display market is triggered by several social, economic, and demographic factors. The most significant growth driver of the OLED display market is the rising demand for OLED televisions together with an increasing demand for eco-friendly products. In addition, the ever-increasing use of OLED technology in signage and mobile phones will also boost the global OLED display market in the forthcoming years.


Subpar Rate of Technology Penetration Could Inhibit Market Growth


Despite enjoying remarkable growth prospects, the market will face obstacles in the form of the average rate of penetration achieved by the technology and declining costs of competitive technologies such as LED and LCD. The high manufacturing cost of OLED will also inhibit the growth of the market to an extent. However, significant reductions in the prices of OLED TVs will boost sales figures, thereby boosting OLED display production in the near future.


Geographically, the global market for OLED displays can be segmented as North America, Asia Pacific, Europe, and Rest of the World (RoW). Of these segments, Europe leads the market for OLED display. In 2011 the market was marked by a notable increase in demand from Asia Pacific, which will surpass the Europe market in the next two years to emerge as the fastest growing market across the globe. High demand for premium PCs, tablets, and smartphones in North America and Europe will also provide lucrative investment opportunities for leading manufacturers.


Samsung to Lead Global OLED Display Market


Samsung dominates the global OLED market, accounting for 70% of the market share, followed by Visionox. Samsung provides OLED displays to Apple for its wide range of products. Apple is a leading producer of smartphones and tablets. Its leading position in the global market has significantly helped catapult Samsung to the top rung.


Other leading players in the OLED display market include popular names such as LG Display, Sony Corporation, TDK, WiseChip, Pioneer, and AU Optronics.


Browse the full OLED Display Market report at



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