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Global Enterprise Mobility Market to Grow due to Promise of Improved Productivity

As enterprises across the globe are changing their outlook towards their working environment, they are taking a fresh perspective on policies such as bring your own device (BYOD) and choose your own device (CYOD). The growing adoption of BYOD and CYOD is propelling the global enterprise mobility market. This management tool has become a way for the employers to track activities and stay informed.


Integration of Enterprise Mobility has brought about an increase in efficiency in work in several enterprises. The several software, applications, and mobile devices being used with enterprise mobility allow companies to keep their data secure, while giving the users the freedom of picking their own location to work from. The important reasons for the increasing popularity of enterprise mobility are the functionalities of file synchronization, device support, data security loss, application management, and file sharing.


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Enterprise Mobility Offers Convenience of Workplace and Improved Productivity


The market for enterprise mobility has truly expanded with advancements in the world of mobile computing and increasing usage of handheld devices. This has not only allows the users to work from any location of their choice, but brought in an efficiency at work. Enterprise mobility solutions have essentially reduced operating costs and improved productivity. Owing to these reasons, the enterprise mobility market will witness a surge in demand from various organizations across the globe.


The global enterprise mobility market is segmented on the basis of devices, types of software, security solution, and end-use applications. The major devices in the global enterprise mobility market are laptops, tablets, and smartphones. Meanwhile, the types of software being used in the global enterprise mobility market are mobile device management, enterprise email and content management, mobile application management, and others. The major security solutions on offer in the global enterprise mobility market are mobile data security, network security, mobile device security, and mobile ID security. The end-use applications of enterprise mobility are seen in BFSI, IT and telecommunication, hospitality and retail, government and education, manufacturing and automotive, and others. Geographically, this market has been divided into North America, Asia Pacific, Europe, and Rest of the World.


Smartphones Segment to Lead Global Enterprise Mobility Market


According to recent research reports, laptops accounted for nearly 40% of the total market in 2014. This scenario is expected to change in the coming years, as utilization of smartphones in enterprise mobility has been projected to grow at a CAGR of 25.0% from 2015 to 2022. The minimal cost of smartphone hardware is expected to drive its growth.


Amongst the types of software in the global enterprise mobility market, the mobile device management segment held a market share of 38% in 2014. However, in the coming years, the enterprise email and content management segment is expected to surpass this segment in terms of revenue. Amongst the end-use applications, BFSI will experience the fastest growth, outpacing the dominance of the IT and telecommunication sector in the forecast period. Thus, as the global enterprise mobility market grows through its every segment, analysts at Transparency Market Research predict that this market will experience a CAGR of 24.7% from 2015 to 2022. During this period, the market will reach a valuation of US$510.39 billion from US$86.36 billion in 2014.


The global enterprise mobility market is dominated by key players such as Symantec Corporation, MobileIron, SOTI, Inc., Cisco Systems, Inc., Microsoft Corporation, Avaya Inc., Alcatel Lucent S.A., AirWatch LLC, Citrix Systems Inc., Aruba Inc., Meru Networks, iPass Inc., Good Technology Inc., Hewlett Packard Development Company Ltd., AT&T Inc., IBM Corporation, BlackBerry Ltd., Panasonic Corporation, Nokia Corporation, and Cerner Corporation.


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