Survey: In-App Customer Support Is a Winner

Consumers want mobile apps with good in-app customer support, suggest results of a survey Helpshift released last week. Radius Global Market Research conducted the online poll of adults in the United States this spring. Among the survey's findings: Eighty-nine percent of respondents said they would recommend an app if a customer support agent proactively contacted them while they were experiencing problems. On the flip side, 47 percent of respondents said they would delete apps that did not provide good customer support.