Sri Lanka makes inroad to Indian religious tourism market

Sri Lanka Tourism has just concluded a strong public-private partnered push on religious tourism at the biggest travel and trade fair in the beautiful city of Hyderabad that attracted record participation, according to the conference organizer.

"Sri Lanka Tourism registering a 28% growth in visitor numbers from India as at end July 2015, continues to develop stronger focused marketing to step up the game to attract the $250 tourist," said chairman Sri Lanka Tourism Promotions Bureau Dr. Rohantha Athukorala. "We are now planning the finer details for the tie up between Sri Lanka Tourism and Air India for the first week of September so that with this thrust we can really attract the next generation Indian traveler who are looking at higher expectation from a visit overseas," he said.said.