Most Marketers Struggle to Reach Targeted Customers

Sixty percent of the digital marketing professionals who responded to a recent survey reported difficulty in reaching their target audiences with messaging and content. Only 19 percent of those surveyed were "very familiar" with how automation could help drive marketing campaigns, according to the report Ytel released Wednesday. Fifty-eight percent of those surveyed said they liked to use phones for marketing. However, when it came to the tools they used the most, about 39 percent mainly used email.