By Shanuka Tissera
The LAUGFS company is to launch ‘LAUGFS Labandiyawa, Hitha Sanasana Sathkaraya’ with a promise to help dependents during a time of bereavement or accidents resulting in permanent disability.
This latest promotion by the LAUGFS supermarket chain has been carefully planned with the expertise of the internationally recognised Chartis Insurance Company. LAUGFS Holdings Chairman W.K.H Wegapitiya said: “We are looking to build and maintain our own identity and want to bring something to market that Sri Lankans have never experienced.”
True to its corporate identity, LAUGFS supermarket chain is increasing their customer value with this latest promotion. With any purchase to the value of Rs. 1,500, customers are entitled to 33 times the purchase value (Rs. 50,000) worth of gift vouchers that can be utilised at any LAUGFS supermarket. Similarly, any purchase to the value of Rs. 2,500 or more, would be entitled to gift vouchers with value of Rs. 100,000, or 40 times the purchase. The voucher would be valid for a period of three months, a catch some may presume, however, take for example your typical family. If they spend Rs. 1,500 a week at LAUGFS supermarkets, then by the end of the month, they would have collected four rewards cards totalling gift vouchers with a value of Rs. 200,000. LAUGFS is relatively young within the food supermarket industry and has earned an 8% market share, according to LAUGFS Supermarket COO Amarasiri Wickramage. “With this promotion, we are looking to increase our share by 40%.” This is a scheme that is solely aimed at helping those who are in need due to the passing of an immediate family member, or one who has become permanently disabled. In Sri Lanka, the monthly death rate is 600 people. With careful analysis by Chartis Insurance, they predict that there is a small percentage that may account for the LAUGFS group, but any family who buys food ‘which is all’ can now have a chance to take advantage of this very generous helping hand.
With the current trend of accidents taking place in Sri Lanka that directly affect the breadwinner of the family, which would then have disastrous consequences on immediate family members, this launch by LAUGFS is a very compassionate offer that they have brought to market. This will surely ensure an increase in customer loyalty and also bring in new customers.
No other food supermarket chain in Sri Lanka has created an offer to match this and is testament to the importance of customer satisfaction and devotion that the management team presents to the consumers of LAUGFS Sri Lanka.