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zMessenger launches social media marketing with ‘ZEUS’

Oct 15, 2012 2:30:07 PM - www.ft.lk

The award winning integrated mobile media company zMessenger has just announced the launch of its social media marketing service, ‘ZEUS,’ to help clients create, execute and manage social media campaigns by providing cutting edge technological expertise necessary to grow online presence.

With the rapid growth of social media over the last five years which continues to expand in importance and relevance, handling the social media component while running the day-to-day business is becoming more difficult and time consuming for many companies.
In response, zMessenger launched ‘ZEUS,’ a dedicated division that specialises in the promotion of brands in the various social media venues. ‘ZEUS’ primarily aims at not only providing the technical expertise in creating a platform for  social media but creating relevant content, distributing it through appropriate social media channels and engaging with your digital community to increase its online consumer base.
“We all know the social media revolution is here and businesses that fail to maximise on it get left behind. However, figuring out how to do social media right can be a source of both great promise and frustration for any business, especially considering the pace in which technology changes, coupled with the difficulty in measuring results,” said Jayomi Lokuliyana – CEO, zMessenger (Pvt.) Ltd.
With billions of social interactions taking place across the web, it is imperative that businesses tap into the ongoing cyber conversations and engage in key promotional opportunities that these social engagements create. The launch of ‘ZEUS’ portrays zMessenger’s commitment to servicing the social media needs that companies rely on to propel their online marketing efforts.
Ms. Jayomi further added, “Whether you are looking to increase online presence, drive more traffic to your website or increase brand recognition, our purpose is to help your company and brand reach your social media goals by using our tested and proven social media capability.”
Yesterday, the challenge was leveraging on mobile marketing and today, it is about the synergy effect mobile marketing and social media present. Therefore, eliminating the time consuming task of dealing with multiple partners specialising in different marketing platforms, companies can now rely on a one-stop shop for both mobile and social media marketing with zMessenger.
zMessenger is one of the first companies to be granted direct gateway relationships with the country’s mobile carriers. zMessenger, the first to introduce SMS to media stations in Sri Lanka, has expanded the business rapidly by working closely with clients who wanted to learn about mobile and understand how to effectively reach and influence their consumers via the evolving, dynamic and ultra-personal mobile channel.