CTC ranked 9th amongst ‘Most Respected Entities’ in Sri Lanka

Ceylon Tobacco Company (CTC) has been ranked amongst the top 10 most respected entities in Sri Lanka in the annual LMD rankings 2014. CTC was up by 14 positions from last year, ranking as the ninth most respected entity in the country.
Companies were evaluated based on financial performance, quality consciousness, management profile, honesty, innovation, dynamism, corporate culture, CSR, vision and nation-mindedness. Based on the evaluation criteria, CTC was placed within top three in financial performance, corporate culture and CSR.
While CTC had been ranked within the top 20 positions on three previous occasions, this is the first time the company has moved into the top 10, a reflection on the company’s performance, dynamism and focus on good governance.
CTC CEO Felicio Ferraz said: “Business best practice and good governance have been the cornerstone of CTC’s success over the years and being ranked among the top 10 most respected companies in Sri Lanka is testament to how we have carried out our business even in challenging times.”
Felicio added: “Our people are the backbone of our entire business. They are clearly the advantage that makes CTC a winning organisation. The right people and the right working environment set the stage to achieve our vision to be the inspiration for corporate excellence in Sri Lanka.”
CTC attained the title of being the Most Valuable Company listed on the Sri Lankan Bourse for a period of time in 2013. This acclaim is the culmination of a century long history, with CTC being a local benchmark of international standards.
Creating and maintaining mutually beneficial and economically sustainable long-term relationships with shareholders, consumers, employees, valued business partners and partner communities is how CTC has ensured the strength and success of its operations. CTC also remains the highest contributor to Government revenue and supports a sustainability initiative that has been hailed as one of the most engaging and socially enriching in poverty alleviation.
The annual ranking is conceptualised by LMD and conducted by Nielsen on an opinion based survey expressed by respondents to ascertain who they perceive as being the ‘Most Respected Entities’.