Orange Electric launches Office Automation 2014
Orange Electric, a member of the Orel Corporation and a company specialising in the manufacture of world class electrical and lighting products, launched “Office Automation 2014” last week, where they showcased some of the next generation high quality products manufactured to international standards as well as top end products of partners which would be distributed locally under the Orange banner.
The futuristic products and technologies launched by Orange at this special event have been created to provide a true digitalised work life experience that would transform the corporate sector.
Orange Electric has partnered with several international industry leaders to create value to the local market such as Netgear, a US-based company with a market capitalisation of US$ 2 billion, offering a variety of the highest quality WiFi and connectivity devices; Farnell of UK who offers technology and solutions for electronic system design, maintenance and repair; and the France-based Numeric Legrand UPS, who have made a name for themselves in the international market place for being the world’s fourth largest quality uninterrupted power supply (UPS) manufacturer.
Orange also represents Matrix Telecom, India, specialising in quality communication lines and CP Plus GMBH, Germany who produces world class security cameras; bringing together the total mix in office automation, which will enable them to offer a complete package made up of the highest quality brands to their corporate customers.
Speaking at the launch Orel Corporation Managing Director Kushan Kodituwakku said that they were poised on the edge of the Orange Digital Revolution.
“People have known us all this time for our electrical and lighting expertise. But we are actually sixteen businesses that have converged into one super brand called Orange. The reason for this is that we felt in the long run, controlling lights will not be limited to mechanical switches and controls. With the expansion of the digital revolution, we have mobile devices and all sorts of technologies that will overtake; so if we had stuck with the mechanical switches we would not be ready for the future. So this is the reason why we started the shift about a year ago and we have seen a tremendous growth in this sector for us. We are now into mobile phones, to WiFi switches, UPSs and giving a complete portfolio of connectivity devices. We have not only grown in Sri Lanka, we have also grown overseas in this sector; we now have data com products in Nepal, Dubai, Pakistan Malaysia and Australia and we have also found a partner in Australia, where we are going to locate our data com headquarters,” he said.
Kodituwakku also stated that one of the issues faced by Sri Lankan companies going overseas is that they want the product to be cheaper than a Chinese product immaterial of its quality. He says that in order to overcome this, Orel Corp has set up regional headquarters for different businesses in several countries within the region with Singapore being the headquarters for the company’s industrial business. The Managing Director says that plans are already in the pipeline to set up their European headquarters, which will take Orange to the next level.
