By Lewie Diasz* Marketing’s forefathers Theodore Levitt and Phillip Kotler defined marketing in an era where baby boomers and generation X prevailed and marketing has evolved ever since and the evolution can be classified into different eras. The evolution begins from a hunter-gatherer orientation to agriculture orientation and then the early 1900s where demand exceeded ...

by IRIN News Reducing social stigma and improving awareness is needed to better monitor and prevent the spread of HIV in Sri Lanka, experts say. HIV prevalence in Sri Lanka is relatively low: The latest government figures (December 2009) indicated...

Interview : Romesh Kaluwitharana (SL A team Coach)

THE push to bring TV adventurer Bear Grylls to Tasmania to film an episode of <i>Man vs Wild</i> has stalled.

by Ravi Gee I was in Srilanka a fortnight ago for the first time. I travelled to Southern towns Kandy, Bentota and Colombo by road. I would like to share my observations, a mix of positives and negatives as below....

MIA is the most provocative pop star of her age. Here, the rapper discusses her new multifaceted album, the absence of her father during childhood and having the video to her latest song, in which a child is 'murdered', censored...

I.I.F.A. awards will create the credibility and believability factor,” Dileep Mudadeniya tells Benchmark. “The challenge (to deliver) is much greater than before. We actually anticipated and made preparations for this mini boom. I feel that it’s important when you are running an organisation to anticipate and work on scenario planning so that you have your structure, ...

By Cassandra Mascarenhas Preparations for the 11th International Indian Film Academy Awards that are to be held in Colombo just next week are going full steam ahead despite all the issues it has faced so far. Protests and picketing by a large number of the Indian Tamil community in India, several celebrities refusing to attend the [...]